Salesforce gets new additions to commerce cloud platform

February 02, 2019 - United States Of America

Salesforce has announced new innovations across its commerce cloud platform that enable companies to bring artificial intelligence, visual search, inventory availability services and more to an entirely new generation of commerce experiences. Salesforce is the global CRM leader, which empowers companies to connect with their customers in a whole new way.

Today, discovering and shopping for products doesn’t happen exclusively on ecommerce sites, and brands need agile and flexible ways to stay ahead of where shoppers research or transact next. The latest advancements in commerce cloud empower companies to embed innovative commerce experiences into every customer touch-point, through voice, in mobile or social apps, in store, in marketplaces, and even in connected products.

“Salesforce commerce cloud enables us to leverage the power of voice search and connect with anyone looking for the right outfit, wherever he is. With Salesforce, Perry Ellis launched the ‘Ask Perry Ellis’ Skill, a voice activated personal stylist powered by Amazon Alexa to provide fashion assistance and connect the shopper to the right outfit at the right time. This was possible with Salesforce commerce cloud platform APIs and developer tools that we’ve been able to use to reach consumers and offer tailored style suggestions within their day-to-day life,” Vincent Panzanella, vice president of marketing and communications, Perry Ellis said in a press release.

Today’s consumers want to access and buy the products, services and experiences they desire, anytime and anywhere. They have fitness monitors and digital personal assistants, and they stay connected to and engage with brands through social media, marketing emails, chat-bots, and customer service experiences. And they expect to learn about and purchase the product or experience they are looking for in those moments.

Companies want to create a smart, easy commerce experience for every channel, but most do not have a central commerce platform that gives them the agility and flexibility to deliver. Salesforce and Deloitte research shows that, on average, retailers use 39 disparate systems to manage customer engagement, including point of sale, mobile, call centre, email marketing, social media, and more. Because all of these roads to making a purchase ultimately bring the shopper back to an ecommerce site, brands risk losing a consumer they’ve managed to engage on one channel because they’re asking them to transact on another.

The expanded Salesforce commerce cloud platform consists of a powerful set of APIs, platform services and developer tools that empower companies to embed intelligent commerce experiences into every touch-point to drive growth. (GK)