Blank NYC selects Branded Online to revamp ecommerce

February 04, 2019 - United States Of America

Branded Online, an end-to-end digital commerce solutions provider, has partnered with Blank NYC. Blank NYC is a leading company in the apparel, fashion, and lifestyle space, which brought Branded Online on-board to expand its digital infrastructure. Branded Online took over all fulfilment for Blank NYC across wholesale, drop-ship, and ecommerce channels.

Branded Online’s development team has handled all the integrations with major retailers and warehouse services to support drop ship and any necessary service level agreements.

“When we realised that Blank NYC needed an outsourced ecommerce solutions provider, we knew that we needed a partner who not only had the technical expertise, but fashion sense. Branded Online was a natural fit, with its proven track-record of re-launching multi-channel stores that drive traffic and revenue growth,” Will Redgate, vice president of Blank NYC said in a press release.

“As consumers continue to demand more, today’s online retail environment is increasingly becoming more complex. In order to remain profitable and relevant, brands must continue to evolve their direct-to-consumer and cross-channel operations. Blank NYC has always been ahead of the curve with its edgy design elements and vegan-friendly offerings; the commerce platform enhancements and streamlined operations make it possible for the label to deliver the consistent, premium experience and runway-relevant apparel its customers expect,” Jan Nugent, CEO of Branded Online said.

In order to provide the level of online ecommerce functionality needed, Branded Online built Blank NYC’s website from the ground up. By implementing mobile-first design and best in breed functionality, Blank NYC experienced over 100 per cent growth in the first year, with a conversion rate up over 50 per cent. Additionally, the ability to have a shared inventory for all direct-to-consumer e-commerce and the wholesale marketplace allows Blank NYC to react to changing demands in retail, further fuelling revenue growth. (GK)