Aramark enters partnership with Alliance

February 05, 2019 - United States Of America

Aramark and the Alliance of American Football have entered a multi-year deal making Aramark the official retail merchandise concessionaire and e-commerce provider for the league. The Alliance’s inaugural season features teams from Birmingham, Orlando, Memphis, Atlanta, San Antonio, San Diego, Arizona and Salt Lake, with its first snap on February 9, 2019.

“We strive to continually provide fans with innovative and seamless opportunities to connect with the game, teams and players they love, and our partnership with Aramark is one way to achieve this goal,” said Charlie Ebersol, CEO and founder, the Alliance. “Aramark is a proven leader in the space, catering to millions of sports fans across major professional leagues and teams. By bringing on this best-in-class partner, we can drive innovation both on-site and at-home, elevating the fan experience, streamlining operations and driving sales.”

Under the terms of the deal, Aramark will operate the Alliance’s in-stadium merchandising programme across all eight markets, creating unique, best-in-class shopping experiences for fans. Additionally, Aramark will provide complete e-commerce solutions for the Alliance’s online store (https://shop.aaf.com/) ensuring fans in-stadium and at home can have access to their favourite team’s apparel and merchandise.

“We’re proud to be in the customer service business, and are thrilled with the opportunity to add a new, innovative, fan-and-player focused league to our portfolio,” said Carl Mittleman, president of Aramark’s sports and entertainment division. “We understand the importance of providing seamless, enjoyable shopping experiences for fans, especially during a historic, inaugural season, and are committed to delivering that for the Alliance.” (SV)