China drove Italian footwear exports in 2018: MICAM

February 19, 2019 - China

China has been driving Italy's footwear exports in 2018 with a 20 per cent growth, according to a study released at the 87th edition of MICAM, an international footwear exhibition that concluded in Milan recently. MICAM showcased 1,304 exhibitors in the luxury, contemporary, active, cosmopolitan, and children's segments, according to its organisers.

Of the exhibitors, 716 were Italian, said Annarita Pilotti, president of MICAM and of Italian footwear manufacturers association, Assocalzaturifici.

Five leading Chinese social media influencers in fashion industry were invited to take part in MICAM, where they led a panel discussion themed "Social Media and E-Commerce: a Chinese Marriage", on the growing importance of new communication technologies in China, according to a Chinese news agency report.

Overall 2018 sales in the Far East were positive, growing at 3.1 per cent in 2018 compared to the previous year, thanks largely to 20 per cent growth in China, according to a study released at MICAM by the Confindustria Moda Research Centre, a think tank that monitors the economic development of the Italian fashion industry and the many segments it is composed of.

The Asian giant was followed by South Korea at 6.7 per cent, while Russia sales slumped 14.3 per cent, North America added 7.6 per cent, and trends varied in the European Union, the study showed.

MICAM takes place in Milan twice a year, in February and September.

MICAM was one of six Italian fashion trade fairs that participated in the first China International Import Expo (CIIE) in Shanghai in November 2018, showcasing the products of over 66,000 firms.

Italy's textile, fashion and accessories industry exports products worth over $2.49 billion to China every year, MICAM organizers said. (DS)