My Size integrates MySizeID app to Lightspeed platform

April 08, 2019 - Israel

My Size, Inc, the developer and creator of smartphone measurement solutions, has announced the general availability of its MySizeID mobile measurement solutions for integration on the Lightspeed retail online platform. This is the company’s second 3rd-party e-commerce integration, which followed the launch of the partnership with Lightspeed in October of 2018.

Following a 30-day free trial period, retailers will be able to subscribe to a monthly paid service plan to continue providing MySizeID to customers, while also maintaining the back-office services for data and sizing entry the solution provides, said My Size in a media statement. Retailers will access MySizeID through a simple widget integration from the Lightspeed app store.

The MySizeID app is a turnkey solution that helps any online shopper choose the appropriate apparel size for a specific brand, based on the shopper’s real-world body measurements. My Size’s innovative technology enables consumers to measure themselves once using their smartphone and then sync their personalised MySizeID fit profile to the retailer’s sizing charts. The consumer then receives size recommendations for individual apparel items to ensure a proper fit each and every time.

“We are thrilled to announce the general availability of MySizeID to all Lightspeed online retailers and to provide a simple, turnkey solution that can increase customer loyalty, decrease size-based returns, and most importantly, impact a seller’s bottom line,” said Ronen Luzon, chief executive officer of My Size. “Partnerships like these are crucial to the success of My Size, as we continue to expand our 3rd party licensing programme that we believe will generate consistent revenue while also expanding our global userbase. We look forward to working with all of the incredible retailers on the Lightspeed platform and showcasing the power of MySizeID to the global e-commerce community.”

Lightspeed is a leading point-of-sale solution for independent retailers and restaurants that reported during 2018 it processed over $13 billion in gross transaction value. Last year My Size announced open registration for MySizeID for a host of third-party providers in an effort to further penetrate the estimated $122 billion US online clothing market. (PC)