Status Quo to expand with 18 stores by 2020-21

May 18, 2019 - India

With a vision to create a whole new range across all categories in casual clothing for youngsters, menswear brand Status Quo will open 18 stores in Delhi, NCR & Punjab region for by 2020-21. Further, the management has cohesively strategised to enter the EBO vertical this financial year starting with 8 store launches in the Punjab region.

With large scale expansion plans, the brand has appointed Kunal Mehta as senior VP-Business Development and Marketing. Mehta’s last role was at Being Human Clothing as vice president, Business Development and Marketing. He has been instrumental in leading the growth and building the brand there. As senior VP, Mehta will be responsible for leading the EBO expansion and brand marketing promotions for Status Quo.

"We at Status Quo have grown exponentially since its inception. The brand has scaled up from 35,000 units in 2004 to 3.5million units in 2018. We will reach 5 million units by the end of this year and it seems the right time to scale it up to the next level. Kunal with his great understanding of the retail industry and a proven record of brand building is the perfect fit to lead our retail store expansion & spearhead the brand building," Bobby Arora, Director, Status Quo said.

"My new role at Status Quo is thrilling as I am ready with newer thoughts for the expansion at Status Quo. The brand has an inspiring evolution and becoming the part of its future endeavours is a great opportunity,” Mehta said. (RR)