Reliance signs top fashion brands before e-com biz launch

June 11, 2019 - India

Reliance Brands recently signed up Armani’s sportswear brand EA7 and British high-street brands All Saints and Kurt Geiger. The move is seen as part of a plan to strengthen the company’s portfolio of premium brands before it launches its e-commerce business this year. It has already pulled a number of global fashion labels from Amazon and Flipkart.

Reliance Industries is looking at merging its offline retail presence with its upcoming online marketplace to attract both small and large merchants, according to Indian media reports.

Reliance Brands has about four dozen global brands in its canister. These include Diesel, Canali, Hugo Boss, Furla, Juicy Couture and Kate Spade. All Saints, Kurt Geiger and Armani’s EA7 add to its ever-expanding fashion portfolio.

Reliance is placing all of its freshly-acquired premium brands on Ajio, its online fashion marketplace. It has already listed Swiss brands Steve Madden, DC Shoes, Gas and Quiksilver. (DS)