KKCL to open 75 medium sized stores in next few years

June 11, 2019 - India

Kewal Kiran Clothing Ltd (KKCL), makers of Killer Jeans and brands like LawmanPg3, Easies and Integriti, is going to open medium sized stores in range of 2,000—4,000 sqft, to showcase its menswear brands and newly launched womenswear brand Desi Belle. KKCL wants to reach store count of 500 in next 5 years out of which 75 stores would be medium sized stores.

After launching its recently acquired womenswear brand Desi Belle, the company is looking to emerge as a one-shop destination for the fashion needs of both men and women. This necessitates medium size store formats for better display and pleasant experience for shoppers as in smaller towns and cities the shopping culture varies as compared to urban shoppers and their shopping behaviour.

“Our strategy to expand medium size formats in the range of 2,000 sqft to 4,000 sqft, would give us good traction in our sales. As our strategy was always long term and have been working with our franchise owners for more than three decades, we are confident that this will pay off well to increase our revenues in the next couple of years,” said Bhavin Sheth, CFO, KKCL.“Our focus on further penetrating in existing strong markets like east, south and western and expanding aggressively in central and northern parts of the country will fuel our growth during the current year.”

KKCL has presence in 25 states and 209 cities across India. Currently it has 336 retail stores spread across India. KKCL’s brands are also retailed through leading modern retail stores like Shoppers Stop, Lifestyle and also has good online presence through e-commerce platforms. Denims, shirts, trousers, t- shirts, shorts, chinos, jackets, and accessories are the product categories offered by the company. The company has also expanded its accessories division in a big way by introducing shoes, eyewear, watches, wallets, belts and deodorants. (PC)