Bealls deploys Oracle Retail Cloud for digital operations

July 28, 2019 - United States Of America

Bealls, the leading American retailer, has turned to the Oracle Retail Cloud to digitally transform its operations and drive agility. With new inventory arriving weekly, Bealls recognised the need to modernise processes and gain new management efficiencies of their extensive inventory spanning casual lifestyle, apparel, and home merchandise.

After a successful implementation of Oracle Human Capital Management (HMC) Cloud and Oracle Enterprise Resource Planning (ERP) Cloud, Bealls continues to modernise its technology infrastructure with Oracle Retail Merchandise Operations, Oracle Retail Home, and Oracle Retail Insights Cloud Service, according to Bealls.

Bealls leverages traditional and off-price stores to tailor the customer experience. With the Oracle Retail implementation, Bealls will have more information and insight to drive its channel strategy. Logic Information Systems, an Oracle PartnerNetwork Gold level member, will implement a phased cloud deployment of the new solutions.

“Retail is a dynamic industry that must keep pace with the speed of fashion and continuous disruption from new ecommerce players. Cloud technology has become a strategic investment for us to compete and grow by continuously adopting new innovations and best practices from Oracle that allow us to make more informed business decisions faster than ever before. With new insights from cloud solutions, we’re able to better understand our customers and make sure we make the right inventory investments that keep them wanting to return,” Dave Massey, chief digital and technology officer at Bealls said.

“To compete in the modern retail world, retailers like Bealls need to be focused on financial performance while delivering a tailored brand experience that converts consumers into advocates. By shifting to the cloud, Bealls can leverage a continuous cadence of innovation from Oracle Retail that allows them to respond to ever evolving market demands,” Mike Webster, senior vice president and general manager, Oracle Retail said. (GK)