In-store shopping to rule US back-to-school season: survey
August 08, 2019 - United States Of America
Eighty two per cent of respondents in the 2019 US Back-to-School Shopping Trends survey of more than 1,100 consumers—parents and college students—conducted by Sensormatic Solutions said they would be buying apparel in brick-and-mortar stores. An overwhelming majority of respondents will shop primarily in stores across all product categories.
The categories include school supplies (86 per cent), shoes (81 per cent), classroom supplies (76 per cent) and backpacks (61 per cent).
Sensormatic Solutions is Johnson Controls’ global retail solutions portfolio. Johnson Controls creates intelligent buildings, efficient energy solutions and integrated infrastructure that work seamlessly together to deliver on the promise of smart cities and communities in 150 countries.
Less than 2 per cent of respondents said they plan to do all their back-to-school shopping online, according to a company release.
“When shopping for young children, parents and students want to experience products first-hand before making a purchase. Although e-commerce continues to grow in popularity, back-to-school shopping still primarily takes place in physical stores with most consumers (62 per cent) planning to shop at two or three stores this year,” said Nick Pompa, vice president and general manager of ShopperTrak, Sensormatic Solutions.
The survey also found nearly 58 per cent have a flexible spending budget, while 27 per cent don’t have a budget at all and plan to buy what’s necessary for the upcoming school year. Half of the respondents (51 per cent) anticipate spending the most money on clothing, followed by school supplies like pencils and notebooks (19 per cent). (DS)