Panorama Berlin hires new marketing director

September 12, 2019 - Germany

Jürgen Putzer has been appointed as the new marketing director of Panorama Berlin. In his position as head of marketing & communication, the 53-year-old will be responsible for the entire marketing strategy of Panorama Berlin. The proven industry expert has over 20 years of marketing experience as a consultant, conceptual designer and strategist.

Putzer's responsibilities include marketing, creation and PR, and he will be responsible in particular for steering the strategic realignment of Panorama Berlin and promoting and sharpening the fair profile for exhibitors and visitors.

"As part of our realignment, this position has been newly created and we are very pleased to have Jürgen Putzer on board, who is an experienced marketing professional and longtime expert of the industry," said Jörg Wichmann, CEO of Panorama Berlin.

"I know Panorama Berlin as an exhibitor from the beginning and found the current development of the fair to be very exciting. That's why I am particularly looking forward to actively helping to shape the realignment and to further sharpening the profile of Panorama Berlin," said Putzer. (PC)