Spell & The Gypsy launches on Workarea Commerce Cloud

November 15, 2019 - Australia

Workarea Commerce, a leading enterprise commerce platform, and Syatt Media, an ecommerce development, and growth studio, has announced that Spell & The Gypsy Collective, has launched on Workarea Commerce Cloud. The modern-bohemian fashion brand has seen steady growth and increasing interest in their product globally and across selling channels.

With Workarea, the team embarks on the next phase of their business with a single technology platform to implement rich customer experience improvements across their websites and retail points of sale. Syatt Media, a Workarea solution partner, was chosen by Spell & The Gypsy Collective to support the implementation and migration to Workarea Commerce Cloud, according to Workarea.

As the demand for Spell and Gypsy Collective products has grown, the digital team looked to Workarea to support customers across the globe. Their new approach leverages Workarea Commerce Cloud’s multi-site capabilities which lets their team efficiently manage unique, content-rich shopping experiences in different markets. In addition, the platform’s architecture allows for locale-specific integrations such as payments and fulfilment.

The digital team at Spell & The Gypsy Collective prioritises content as a differentiator and means to connect with their customers. For this reason, they heavily utilise Workarea Commerce Cloud’s native content management and publishing capabilities through Workarea Site Planner.

“Being predominantly a digital brand, we want to deliver a seamless experience to our customers whether they are shopping with us on our website, at our flagship boutique or one of our popup experiences. By moving to Workarea, we’re able to provide this experience to them in a way that is also more efficient and effective for our team,” Sami Gilroy, digital strategy manager at Spell & The Gypsy Collective said.

“It has been a complete pleasure engaging with Spell & The Gypsy Collective on this project as their implementation partner. Not only are they an innovative brand but we were able to partner with deep collaboration to utilise the power and performance of Workarea Commerce Cloud. I feel that this project is a perfect trifecta of each organisation’s core capabilities,” Jonathan Garyfalakis, president of Syatt Media said.