EFI hires Geoff Loftus for customer advocacy & service

December 06, 2019 - United States Of America

Electronics For Imaging (EFI), a leading technology company based in the US, has embarked on a strategic initiative to enhance its commitment to customer satisfaction by strengthening global service offerings. Long-time print industry service executive, Geoff Loftus, has joined EFI to help drive this initiative for the company’s global inkjet operations.

Loftus, who is EFI’s new vice president of global inkjet service, will spearhead customer advocacy and service with a large portion of the company’s client base, thousands of customers worldwide who rely on EFI for high-quality display graphics/signage, packaging, textiles and building material print production, the company said in a press release.

The service initiative is one of the key aspects of transformation at EFI under new CEO, Jeff Jacobson, following the 2019 acquisition of the company by an affiliate of private equity firm Siris Capital. In addition to on-site service, parts support, and in-person training programmes, the initiative includes increased development for the company’s emerging service solutions, including AI for predictive analytics, remote diagnostics and cloud-based technologies, to help drive greater customer satisfaction with high quality, uptime, and productivity.

Based in EFI’s Manchester display graphics facility, Loftus brings to EFI a wealth of experience helping print service providers get the most from their technology investments. A mechanical engineer by training, he spent 15 years with German offset press giant Heidelberger Druckmaschinen in engineering and service executive leadership roles. From 2006-2016, he served as VP of worldwide service, chief quality officer, and chief operating officer for digital offset press and printing plate company Presstek.

Most recently, Loftus was head of operations for power electronic systems manufacturer Semikron. He has a bachelor of science degree in mechanical engineering from the University of Vermont, and an MBA from New Hampshire College.

Loftus is leading the development and execution of global services strategy, partnering with the teams across EFI’s inkjet business lines. Key to the effort are new initiatives to strengthen and optimise inkjet customer support offerings that EFI’s dedicated inkjet service teams deliver worldwide.

“Geoff is the ideal leader to establish a stronger customer success mentality within our expansive worldwide service operations, and he is one of the very few in the print industry with the level of experience and expertise needed to take EFI to the next level as a valued and trusted technology provider. He will be essential in helping EFI’s customers extend their competitive advantage in the industry’s transformation from analogue to digital printing,” EFI chief operating officer, Marc Olin said.

“Throughout my career in the imaging industry, I have admired EFI’s progress and innovation in driving digital print and I am excited to help serve as a customer champion by aligning our global service teams to continue growing the superior support offerings that help our customers be more efficient, more productive and more profitable,” Loftus said.