C&A unveils Cradle to Cradle Platinum denim fabric

February 14, 2020 - Belgium

C&A has introduced the first Cradle to Cradle Certified Platinum denim fabric, in partnership with Rajby Textiles and Eco Intelligent Growth (EIG). Beluga Denim is the first fabric worldwide to be certified Cradle to Cradle at the Platinum level by the Cradle to Cradle Products Innovation Institute. It is made with 100 per cent rapidly renewable resources.

“We owe this new success to the initial inspiration of William McDonough and the strong spirit of collaboration with our supply chain partner Rajby Textiles, whose knowledge and determination were instrumental in achieving this breakthrough,” said Jeffrey Hogue, C&A's chief sustainability officer. “C&A is proud to be the first fashion brand to achieve the highest certification level within the Cradle to Cradle Certified Products Programme, but as with our other circular innovations, we aim to share our knowledge open source to create a pathway towards circularity for the industry.”

“The supply chain partnership between C&A and Rajby is a ground-breaking demonstration of how the Cradle to Cradle Certified Product Standard can be used to power innovations that ultimately have the potential to transform the fashion industry,” said Dr. Christina Raab, Institute vice president of strategy and development.

To achieve the highest levels of Cradle to Cradle Certified requirements, Rajby, its supplier Archroma, and C&A teamed up to research and identify the most suitable materials and chemicals for the fabric.

The resulting denim is optimised for material health (including the use of Global Organic Textile Standard (GOTS)-certified organic cotton fibre), made with 100 per cent rapidly renewable resources, is fully recyclable, produced using a closed-loop process water system specially developed for this product, and is 100 per cent carbon neutral final in the manufacturing stage.

The achievement represents another important step in C&A’s journey towards circular fashion. In 2017, the company became the first retailer worldwide to launch Cradle to Cradle Certified Gold t-shirts.