Nike.com and Nike app go bilingual in United States

May 21, 2020 - United States Of America

Nike, a designer and distributor of authentic athletic footwear, apparel and accessories, has announced the launch of a Spanish language option on nike.com and on the Nike app in the US. The update serves the Latinx community and Spanish speakers with greater specificity across online shopping, the many benefits of Nike membership and in-app content.
 
The option further broadens the personalised experience of Nike digital platforms all over the world.
 
“We have such a strong connection to our Latinx communities, and we want to make sure that they continue to feel that in their experiences across our digital channels,” Nicole Otto, VP/GM of Nike Direct North America, said in a press release. 
 
“This is the first step in our journey to bring better Latinx representation into Nike’s full ecosystem of sport and wellness — from their experience shopping for Nike products online to the at-home workouts and wellness tips we offer through our Nike trainers.”