Coterie cancels New York marketplace event
July 10, 2020 - United States Of America
Informa Markets Fashion has announced that its flagship New York-based fashion trade show, Coterie will not take place from September 22-24, 2020, at the Jacob Javits Centre. The Coterie team will focus its efforts on providing an opportunity for business continuity via its new digital trade event, whose digital doors will open on September 1, 2020.
The Coterie New York marketplace draws a large audience of both international and domestic brands, retailers, and key industry executives. Given continued uncertainty around international travel and border restrictions as well as the importance of health and safety for the entire community, Coterie has decided to shift focus this fall towards their digital trade event in partnership with NuORDER. As announced earlier last month, the partnership is part of a longer-term plan to support a synergistic physical and digital future for the fashion wholesale industry. This season’s digital trade event, running from September 1 to November 1, 2020, is an opportunity for continued commerce for the New York marketplace despite challenges around the physical event this year, according to a press release by Informa Markets.
Coterie’s digital marketplace, hosted within a centralised digital platform alongside Magic, Project, Micam Americas, and Children’s Club digital marketplaces, will give both brands and retail buyers a convenient and efficient way to connect and do business anywhere and anytime with new and existing partners. Brands and retailers will have access to NuORDER’s market leading platform, using features such as digital catalogues, line sheets, orders, and the latest virtual showroom technology to connect and conduct commerce. Exhibiting brands also will have the opportunity for enhanced brand storytelling and exposure to a global retail audience, while retail buyers can intuitively browse the digital marketplace discovering and identifying unique products more easily through fresh editorial content and of-the-moment insights. Bridging the gap of physical events this year, Coterie’s digital trade event will serve as a powerful tool for business continuity for the fall 2020 season as well as pave the way for 2021, when Coterie’s physical and digital events can robustly launch together, with even greater enhancements.
“Over recent weeks, we have been in discussion with key industry stakeholders, partners and visitors to determine the best path forward for our community. Ultimately, we have made the difficult decision to cancel this year’s physical event and focus our efforts on a dynamic return to the show floor in 2021 and on the opportunities that our digital marketplace can offer both our brand partners and retail buyers this season. We have a lot of great ideas to enhance the physical experience at our show in the new year, and solutions to use digital in a more compelling way to enhance the experience for all of our customers starting this September,” Nancy Walsh, president, Informa Markets Fashion said.