Avery Dennison’s new tag fastener degrades in soil
September 19, 2020 - United States Of America
Avery Dennison Corporation Fastener Solutions has unveiled a tag fastener for the apparel industry that completely degrades in one year of exposure to soil microbes, without leaving behind microplastics or harmful substances. The new bio-PP fastener is made of a proprietary blend of polypropylene material. A regular fastener takes 20-30 years to breakdown.
“Plastic fasteners, which attach price tags and other product information to garments are on 90 per cent of the approximately 80 billion garments manufactured each year and that adds up to a whole lot of plastic — the equivalent of the same amount of plastic found in 761,581,156 single-serve 0.5 litre PET water bottles,” said Dan Riendeau, senior marketing manager, Global Packaging and Retail, Avery Dennison Fastener Solutions. “Brand owners and retailers are increasingly seeking ways to reduce their environmental footprint and this product innovation helps to do that. As a materials science innovator, we’re excited to grow this product line and offer our customers more options and a solution that is not dependent on consumer recycling behaviours,” he added.
The new bio-PP Fastener is made out of a proprietary blend of polypropylene material specifically designed to biodegrade in less than a year once it is on soil, without leaving behind microplastic or other harmful substances. A regular polypropylene fastener can take anywhere from 20-30 years to breakdown and depending on environmental conditions, an everyday plastic bag can take 10-20 years to decompose while also leaving behind adverse microplastics.
The product and its environmental performance have been verified by Impact Solutions, an independent plastic expert with over 100 years of combined experience in plastics, failure analysis, and product development. The launch of the Ecotach bio-PP Fastener follows the April launch of the Ecotach line of recycled fasteners from Avery Dennison.
“With these new technologies, we’re able to help brands advance circularity initiatives to keep plastic products in use or offer them a sustainable solution that removes single use plastic altogether,” said Riendeau.
Among Avery Dennison’s 2025 Sustainability Goals is a commitment calling for 70 per cent of the products Avery Dennison sells to conform to, or enable end products to conform to, the company’s sustainability principles.