Digital Material Show 2020 helps APL build relationships

October 20, 2020 - Sweden

At the start of the year, Material Exchange leveraged its industry-leading Digital Material Library to help brands and suppliers, connect and collaborate in a totally digital way. Aaron Pacific Limited (APL), a global leather supplier, was part of the digital initiative that brought digitalisation to forefront of efficient collaboration within supply chains.
Since formation in 2007, APL has stayed true to their initial vision of creating high-quality leather products for leading international brands. APL manufactures and supplies a variety of animal hides and skins including goat, sheep and cow leather products. The attention to detail within the manufacturing process is reflected in their products, culture and leadership as directors take a hands-on approach to ensuring quality and efficiency. APL has now grown to become a leading supplier of leather materials and now provides materials for leading US and European brands such as Michael Kors, DSW, Aldo, Naturalizer, Franco Sarto, Next UK, Carlo Pazolini, Annie Kline, Easy Spirit and Aerosoles to name a few.
“The Digital Material Show helped APL to continue to connect and present our latest materials to brands at a time when physical material meetings were not possible, and the shipping of goods was limited,” Mayank Mishra, director, Aaron Pacific Ltd, said in a press release. 
The Digital Material Show lasted 4 weeks, throughout July and August and saw over 250 suppliers present their materials to some of the largest footwear and apparel brands in the world, APL saw this as a cost-effective way of continuing to manage and build relationships with new and existing brand customers.
The general consensus among fashion brands and suppliers is that digitalisation strategies have now started to progress quicker than planned, to help prevent further disruption if the market continues to project uncertainty. APL has begun the digital journey by joining Material Exchange. 
APL, as well as many others were greatly affected by the global pandemic, with traditional sales routes unpassable, an alternative solution was needed for collaboration.
“We are at the initial stage of Digitalisation. We have digitised some of our material range and are currently in the process of digitising all our materials. We believe digitalisation will be an important tool for companies to showcase their products and reach a wider customer base in future.” Vairavan Director, Aaron Pacific Ltd, said.