Dafiti launches Fashion Friday starring Sabrina Sato

October 27, 2020 - Luxembourg

Global Fashion Group (GFG), a leading fashion and lifestyle retailer, has announced that Dafiti, the largest fashion and lifestyle e-commerce player in Latin America, will launch its Black Friday shopping event ‘Fashion Friday’ on November 29.  This year, Sabrina Sato, a major Brazilian media personality and influencer, will be the face of the campaign.
“In a year of uncertainty and reframing, we want to do more than deliver the best value proposition to our customers: we want to inspire people to live the best of fashion, in their own way, according to their needs and desires. This year Black Friday is fashion for all styles.  We are excited to connect this message with the personality of Sabrina Sato, who has a high spirit and is a fashionista that delights everyone. Like her, we talk to all audiences and we are here to deliver the best to all of them,” Malte Huffmann, co-founder and managing director at Dafiti, said in a press release.
“Like Dafiti, I live immersed in fashion every day of my life. Whether at work, on trips, among friends or at family moments. Each of us can impress a lot of ourselves in the way we dress, because fashion is the most democratic form of expression that exists. Whether wearing something very bright or in pajamas playing with my daughter. I am always there, wearing what reflects my personality and in a way that is only mine,” Sabrina Sato, presenter, model, actress and youtuber said.
Over the next few weeks, Sabrina’s followers and Dafiti customers will be able to access exclusive content on Instagram, Tik Tok and Youtube, highlighting the best brand opportunities and discounts for this period, as well as a seamless shopping experience through Dafiti’s app and flexible, convenient options for payment and delivery.