Hyve announces changes to Pure London & Scoop

November 13, 2020 - United Kingdom

Due to ongoing government restrictions arising from the coronavirus pandemic regarding the hosting of exhibitions and events, Hyve has announced a change in the datelines of its London fashion shows, Pure London and Scoop. Pure London and Scoop will now take place as a virtual forum, Fashion Together. Hyve is a next generation global events business.

The next planned fashion events will take place on September 12-14, 2021 with very exciting plans to be announced soon. Fashion Together, Hyve Group’s virtual forum, will take place on February 23, 2021 and will be open to both brands and buyers. Designed to unite the Hyve group fashion portfolio, which includes Moda, Pure London, and Scoop, Fashion Together will provide expert content, brand and product showcases, essential trend insights and more.

Following the cancellation of Jacket Required’s July edition, moving forwards the menswear portfolio will be curated by Karen Radley Founder and MD of Scoop. This new edit of menswear collections will mirror the premium line-up of Scoop’s women’s fashion labels and will be part of the show’s exciting September 2021 edition, according to a press release by Hyve.

Hyve and the Scoop and Pure London teams are now working to deliver an enhanced virtual forum with product features and exclusive seminar content designed to educate and inform participants. More information on Fashion Together will be available in due course.

“Over the past few weeks, the Scoop team have been determining the best path forward for our next show in February 2021. Our priority at Scoop is the wellbeing and safety of all our exhibitors and visitors. In the face of ongoing UK government restrictions for trade shows, we have had to make the difficult decision to cancel the upcoming February edition of Scoop and reschedule the show to September 2021.In the meantime, we will be sending out exciting details about the September show at the Saatchi Gallery very soon, so please stay tuned for future communications regarding updates and developments going forward,” founder and managing director of Scoop, Karen Radley said.

“Whilst we take pride in the curation, content and organisation of our shows, it is the people who attend them that make both Scoop and Pure London so special, whether they are buyers or brands. Whilst it is regrettable that we won’t be able to meet in person next February, we hope that Fashion Together will provide a great opportunity for our community to connect in a virtual forum. We hope that Fashion Together will provide our clients and customers with the opportunity to stay connected and inspired by providing a platform to showcase their businesses, as well as essential industry insights. Following the success of our first edition of Fashion Together, we are excited to develop the concept and deliver another inspirational virtual forum this February,” Pure London event director, Gloria Sandrucci said.