Lubrizol enables exceptional traction in FootJoy’s shoes

December 04, 2020 - United States Of America

The Lubrizol Corporation, a US-based speciality chemical company, provides exception traction performance to the spikeless golf shoes, FootJoy Stratos, an innovative footwear. An alternative to rubber, Estane TRX TPU from Lubrizol offers superior traction FootJoy, the shoes and apparel manufacturer for golfers, on wet and dry surfaces.
 
The material’s flexibility also helps ensure the successful moulding of FootJoy’s patented revolutionary anti-channelling tread pattern, which is engineered to provide total traction coverage. There are multiple Estane TPUs of different hardness levels in the VersaTrax+ outsole, including the variants utilised by FootJoy, for superior traction.
 
“The all-new VersaTrax+ outsole delivers the best combination of uncompromising on-course traction with genuine off-course versatility,” Richard Fryer, director of product management, FootJoy Footwear, said in a press release. “Lubrizol’s Estane TRX TPU is a critical enabler to ensuring that performance.”
 
“Lubrizol’s TPU solutions continue to be leveraged across industries in innovative new ways, from uses in personal protective equipment critical during the pandemic to high-performance fabric and footwear that benefit our personal fitness,” Kenneth Kim, footwear market development manager at Lubrizol, said. “We are so pleased to be a part of FootJoy’s solution and see our science propelling innovation across the footwear category.”
 
Lubrizol invented thermoplastic polyurethane (TPU) polymers more than 60 years ago and continues to be a world leader in TPU, delivering high performance solutions to a wide range of industries from performance footwear and apparel to surface protection, consumer electronics, transportation, industrial specialties, bonding solutions and more. The customisable properties of TPU allow manufacturers to create smarter, helping reduce waste in manufacturing and providing durable, long-lasting, recyclable solutions that can help differentiate their products from others in the market.
 
The new FJ Stratos shoes will be merchandised with a sticker drawing attention to the shoe’s VersaTrax+ outsole design powered by Estane TRX TPU. FJ Stratos shoes, in styles for men and women, will be available commercially in December of 2020.