Arvind Mills plans to penetrate high margin business

December 28, 2006 - India

Arvind Mills is planning to enter high margin business because of less profit in low margin denim fabric business.

The company will target premium fabric clients capable of generating higher volumes.

According to official sources, company has received orders for jeans till April 2007. It will soon relaunch Flying Machine brand and has relaunched Excalibur that suffered recently.

The company has licenses from reputed International brands like Arrow, Lee, Wrangler and Tommy Hilfiger for the Indian market and has about 200 outlets, out of which 98 were for its international brand.