Vintage tattoo wear store opens at Chapel Street

February 07, 2007 - Australia

The first Ed Hardy clothing store famous for vintage tattoo wear collection by Christian Audigier has opened in Melbourne’s premiere fashion district, Chapel Street.

Models paraded on the ramp wearing a street wear collection in front of Melbourne fashionistas. The vintage tattoo wear is uncomplicated, yet daring and attractive.

The collection of tops, denim wear and accessories with vivid tattoo prints created a sense of elation among the spectators.

The launch was positioned in a small street adjacent to the Ed Hardy Store. Bright coloured motorbikes were lined up on one side, a small centre stage and a large stage to the rear had attracted curious audience on the busy Melbourne shopping strip.