Arvind Mills to design PVH IZOD brand
March 25, 2008 - United States Of America
Phillips-Van Heusen Corporation announced a new licensing agreement with Arvind Brands Ltd., a division of Arvind Mills Ltd to design and distribute apparel under its well-known IZOD sport-inspired lifestyle brand.
This strategic licensing arrangement provides Arvind Mills Ltd
with the right to distribute apparel under this iconic American brand both at wholesale and through its own IZOD flagship stores in India.
"PVH is represented in India through the presence of several of its brands, including ARROW, which Arvind has distributed for more than 15 years. We have been impressed by Arvind's management team and the growth of our ARROW brand in India, as well as the number of other prominent international brands Arvind manages in India.
We believe that Arvind has the skill, business acumen, experience and infrastructure to introduce and develop successfully the IZOD brand in India." said Kenneth Wyse, President - Licensing, PVH.
"Arvind Brands is excited to be furthering its relationship with PVH - a company with which we have a close relationship," said J. Suresh, CEO of Arvind Brands.
Continuing, he said, "With this relationship, we will now have a true iconic American sportswear brand with which to build a strong presence in the sportswear segment. We believe this is a segment that is at the cusp of explosive growth in India."