Reliance textile brand relaunches exclusive showrooms in Cochin

March 27, 2008 - India

Vimal, the flagship textile brand of Reliance Industries Limited, opened its first exclusive retail store at MG Road in Cochin.

The first Indian textile brand that ruled the hearts of millions is back with contemporary products that will appeal to the consumers and offer contemporary shopping experience. The redesigned Vimal showrooms reflect the bold new spirit of Vimal, along with its brand new identity.

An international retail design and architecture expert was involved in this redesign of the Vimal exclusive showrooms to ensure that the showrooms were designed on the lines of international retail centres in a modern, trendy and contemporary way.

The new décor, designs and layouts of the Vimal showrooms will offer a never-before retailing experience to customers. In addition to premium and innovative products at delightful prices, Vimal will offer its customers premium shopping experiences and enhanced facilities, such as custom tailoring and styling – through these newly redesigned Vimal exclusive stores.

These Vimal showrooms will now offer not just the latest fabric collections for premium menswear, but also the Vimal range of men’s apparel – shirts, trousers, suits and jackets.

This apparel would be available under three sub-brands, which will appeal to different sections of the male audience, as follows:
1. Vimal Red – As the colour suggests, this sub-brand would have a range of apparel with popular pricing and would appeal to a wide segment of the menswear market – both at the popular level as well the younger age groups. Currently, this range of apparel would have basic formals to suit everyday wearing occasions.

2. Vimal White – A premium and trendy range of apparel, this sub-brand would enjoy premium pricing and would appeal to those who would like to cut a trendy image. A distinctive range of formals with innovations in dressing ensures that the trendiness of the range comes through.
3. Vimal Black – This is the top-end sub-brand that retails only exclusive finely crafted apparel, designed in the Italian fashion, inspired by the thoughts and guidance of Italy’s well-known fashion designer and President of the ‘Made in Italy’ committee, Maurizio Bonas. This line of super-premium apparel appeals to those who wish to convey a statement of luxury and elegance.

These sub-brands would be available in the new exclusive Vimal showrooms and in all the other stores stocking Vimal. However, Vimal Black would be available only at the exclusive Vimal showrooms.

Commenting on the occasion of Cochin store, Smt. Nita Ambani congratulated all members of the Vimal team ‘for outstanding teamwork”. Smt. Nita Ambani has been involved with all aspects relating to re-launch, store design, branding and customer experience in Vimal re-launch.

“We are all very proud of this moment of reviving the Vimal brand and offer consumers in Cochin a brand which will once again regain the market leadership it enjoyed and top-of-the-mind recall,” she added.

Added Mr Srinivasan Padmnabhan, COO- Textile Business Reliance Industries. “We have launched a new “Retail Look” that is designed to make shopping a truly memorable experience, and attract consumers in a big way.

We at Vimal have taken a lot of care in designing the layout of the store ensuring good product display. This will certainly be a delightful shopping experience to the customer.”

In October after the successful re-launch of its iconic textile brand, Vimal with a new look, new logo and new offerings, four showrooms were opened in Ahmedabad, Bangalore, Mumbai, Chennai and will open one more showroom this month in Bangalore. In phase two starting in the next financial year Vimal will launch another 18 Stores.