Sparkling design from Hong Kong hall at BaselWorld

April 02, 2008 - Switzerland

From April 3-10, 2008, Basle will be turned into a jewellery and watch paradise. The largest country pavilion at BaselWorld will again be the stand of the jewellery and watch manufacturers from Hong Kong (Hall 6), organised by the Hong Kong Trade Development Council (HKTDC).

Over an area of 6,500 sqm., 317 exhibitors will be presenting their collections in the sectors of jewellery, watches, parts and accessories for watches and packaging. Overall 370 companies from Hong Kong will be taking part in the exhibition.

Hong Kong is one of the world’s leading exporters of jewellery and watches. Exports of jewellery made of precious metals, pearls and gemstones reached USD 4.3 billion in 2007 (+16.7 %). One of Hong Kong’s most important markets is the EU which imported products for more than one billion US dollars (+18.9 %) in 2007.

The demand for watches and components rose in 2007 by 6.3 % to USD 6.4 billion and included wristwatches to a value of USD 4.3 billion (+5.5 %) and movements, watchstraps, parts and components for USD 1.7 billion (+13.2 %). Products to a total USD 1.5 billion (+6.1 %) were exported to the EU.

Hong Kong’s watch and jewellery manufacturers are well known for their ODM competence and flexibility (“can-do attitude”). To improve competitiveness, they are increasingly developing and establishing own designs and brands. At BaselWorld 2008, several fashion shows will be taking place as part of a brand name promotion where visitors will be able to discover inspiring designs “Made by Hong Kong”.

Current trends in the watch industry are multifunctional watches with elements such as voice recognition, electronic compass, calendar or global positioning system (GPS), as well as chronographs and large-format sports watches. Eye-catching forms and creative designs target the fashion-conscious woman.

Besides the still popular white gold, the interest for jewellery made of yellow gold with coloured gems is on the increase. Another trend: The invisible mount for precious stones makes pieces of jewellery even brighter and underlines the top quality of the gems.

There is a rising demand for motif jewellery, e.g. in the form of flowers or animals. With the growing interest of fashion awareness among young men, jewellery for this target group is also becoming increasingly more interesting.

There are two other important fairs for the Hong Kong producers. The Hong Kong International Jewellery Show in March 2008 started with 2,306 exhibitors and 31,333 trade visitors (3,460 from Europe) successfully into the year.

From September 3 – 7, 2008, the representatives from the watch and clock industry will meet at the Hong Kong Watch & Clock Fair. 2007 800 exhibitors and 16,385 buyers (1,158 from Europe) visited the fair, more than ever before.