Kaufman's Tall & Big Men's Shop celebrates 50th anniversary
April 02, 2008 - United States Of America
Kaufman's Tall & Big Men's Shop, a clothing industry pioneer and sports celebrity hot-spot, is celebrating its 50th anniversary.
Kaufman's, which has seen some of the most recognizable names in sports pass through the extra-wide, extra-tall doors of its South Broadway location, now serves a much broader cross section of the big and tall market.
"It's not just about athletes anymore," said Sam Kaufman, owner of the original South Broadway store in Englewood and a second store in Bellevue, Wash, a Seattle suburb.
"The market space we are addressing is actually gaining more attention every year from mainstream manufacturers and retailers, and our pricing definitely reflects our appeal to the mainstream shopper."
Kaufman said many new customers are surprised to find prices and brands on par with most any major retail clothing store.
Through April 15, 50th anniversary pricing at both Kaufman's Tall & Big stores means 50-percent-off pricing on brand names, including select Cutter & Buck, Greg Norman, Palm Beach and Majestic clothing as well as 50-percent off of select blazers, dress and casual slacks, and all leather jackets. All other inventory is 20-percent off.
"As mayor of Denver for 12 years, Kaufman's made sure I had the right apparel for the right occasion, whether meeting presidents, governors, mayors or neighborhood residents," said Denver's former mayor, Wellington Webb. "Congratulations on 50 years."
Kaufman's Tall & Big Shop was founded by Fred Kaufman, who escaped the terror of 1936 Nazi Germany for opportunity in the United States.
He opened Kaufman's first store in 1958 at 3422 S. Broadway and moved the business into its current location at 3395 S. Broadway about 20 years ago. Sam Kaufman took over day-to-day operations of the business in 1995 and opened
the Seattle store that same year.
A former Tulane college football player, Fred Kaufman saw the need for big and tall clothing -- not just for himself, but for the many Denver athletes he became acquainted with.
Fred, and now his son, Sam, have steadily built up clientele for 50 years. Together, they have sold clothing to some of the most famous names in Denver Sports.
From Basketball Hall-of-Famer Julius Irving and former Denver Nuggets Head Coach and ABA-NBA player Dan Issel to former Denver Bronco defensive line All-Pro Karl Mecklenburg to present day sports figures such as Denver Nuggets star forward Carmelo Anthony and Colorado Rockies Manager Clint Hurdle.
"It's my pleasure to extend a happy 50th to Sam and Fred," said Hurdle, the Rockies skipper. "You don't get to be 50 by accident; their attention to detail and service is outstanding, and the choice of brands, fabrics and designers is top shelf across the board. I started doing my shopping there in the '02 season, and I'm not going anywhere else."
Fred Kaufman acknowledged that even though it's important to cater to professional athletes, the store is also focused on serving the growing big and tall customer market.
"I've been out there 50 years, and the whole population, not just athletes, is getting bigger. We have been very
successful in picking out the right fashions and trying not to charge extra for big clothes."
Sam Kaufman believes the secret to his store's longevity and success is offering the best selection possible to his target market.
"We can't sell everything to everybody, but we can offer the best service to every customer, and we strive to treat every customer the same."
Sam also attributes his store's success to identifying the latest fashions at trade shows and working with manufacturers to translate them into big and tall clothing. And all that hard work pays off the second the customer walks into the store.
"It's all about building relationships and friendships with our customers," said Sam Kaufman. "We offer quality, value, selection and customer service we treat people right. I go home every night and I sleep well, knowing I did the right thing."