Designer Moore launches eco-conscious ‘Froote Jewelry’ line
April 02, 2008 - United States Of America
Designer Elizabeth Moore is expanding her successful film set, interior design and furniture design business by announcing the launch of her eco-conscious Froote Jewelry line.
In creating Froote Jewelry, Moore combines her passion for art and her spirituality. "I wanted to create something that could be shared by others and that would remind others of the beauty they possess inside themselves, while simultaneously creating pieces that were reminders of the preciousness of the life we have on this planet," says Moore, who holds a Bachelor's of Fine Art degree from the Minneapolis College of Art and Design and a Master's degree in Spiritual Psychology.
Moore creates the Froote Jewelry sensuous designs using high-end precious stones, semi-precious stones, pearls, silver and gold. The Island, Calypso and Tudor lines will be the first debuted.
The Island Line, inspired by the South Pacific Islands, uses subtle colors to reflect their delicate, luxurious and magical atmosphere. Stones used in this collection include sapphires, chalcedony, tourmaline, aquamarine and others to evoke happiness, kindness, friendship, love, spirituality, youth, wisdom, endurance, and vitality.
The Calypso line is a tribute to the aspect of femininity intended to seduce, capture and mesmerize. Natural slices of green and watermelon tourmaline, rose quartz and citrine cleanse, energize and bring forth peace and prosperity, according to Moore. Many Calypso designs dangle freely from links, while other designs use tubing of tightly strung stones.
The Tudor line is inspired by glamour and regal traditions that embody celebration. Using powerful, playful and colorful stones like amethyst, rainbow shades of tourmaline and blue topaz, both round and pointed designs are meant to awaken passion, spiritual growth and psychic insight.
Moore's past clients have included Cindy Crawford, Prince, Sheryl Crow and Lenny Kravitz. Various celebrities were able to preview the Froote Jewelry line, including Bai Ling, Kristin Cavallari and Loretta Divine. Actress Julia Verdin says Froote Jewelry is, "Special and unique and the perfect way to add glamour to an outfit, very eye-catching and original, perfect for glam red carpet functions."
Moore applies an eco-conscious ethic to her businesses by utilizing eco-friendly materials. In addition to recycling/resetting old stones, Moore reuses metal bits and scraps to avoid waste. Froote Jewelry uses recycled or recyclable materials for its packaging, and Moore creates its printed materials using soy-based inks and recycled paper.
Moore constantly searches for manufacturers who comply with Fair Trade and sound human conditions, working exclusively with vendors whose stones are untreated by heat or radiation.
"I am excited to share my awareness of working with untreated stones. We will continue using these beautiful gems to create pieces that celebrate the magic and beauty of our precious planet," says Moore, who donates her jewelry to raise money for causes like Autism Care & Treatment Today! Although there are no regulations or guidelines currently used by the Nuclear Regulatory Commission, standards for stones entering the US are becoming increasingly stringent.
Environmentally conscious actress Dominika Wolski, the face of Froote Jewelry, traveled to Mozambique to visit the set of "Blood Diamond," at the invitation of director Ed Zwick. She has worn Froote Jewelry on several red carpets and she wears Froote Jewelry in her lead role on the TV series "Jpod," in the film "The Vanquisher," and in the upcoming film "The Yearning."