Prime Retail Expanded Center offers 120 stores to shoppers

April 14, 2008 - United States Of America

In addition, the expansion at Prime Outlets - Williamsburg was designed to comply with federal requirements for "green building."

Construction elements including the largest pervious concrete paving project in the U.S, eco-conscious storm water management, rain water recycling irrigation and reduced water consumption will qualify the property for LEED certification (Leadership in Energy and Environmental Design).

Prime Outlets - Williamsburg's public grand opening weekend schedule of events include:
- A complimentary, limited-edition Prime Outlets - Williamsburg "Green is Gorgeous" canvas tote bag for the first 500 shoppers visiting Guest Services located in the food court on Friday, April 18.
- Special merchant discounts and offers during extended grand opening weekend shopping hours from Friday, April 18 through Sunday, April 20.
- The chance to win Prime Outlets - Williamsburg's Ultimate Shop and Stay Sweepstakes worth $1,000.
Prime Retail, one of the largest developers of outlet centers in the country, will unveil a 115,000 square foot, $55 million expansion, to include 25 new top designer and brand- name stores and a 300-seat food court, at Prime Outlets - Williamsburg on Friday, April 18 at 11:00 a.m.

With a total gross leasable area of 456,922 square feet, the region's largest outlet shopping destination will now offer shoppers 120 stores.

Located on Richmond Road, four miles from I-64, Prime Outlets - Williamsburg serves the Williamsburg, Richmond and Norfolk metro markets.

The shopping center will celebrate the public grand opening of its newly expanded property with local officials and its construction partners at a ribbon cutting and tree planting ceremony beginning at 11:00 a.m.

Adidas Factory Outlet, American Eagle Outfitters, Burberry, COACH Factory, kate spade, Kenneth Cole, Juicy Couture, Lucky Brand Jeans, PUMA, Skechers, Tommy Bahama and True Religion Brand Jeans will join leading brands such as BCBGMAXAZRIA Factory Store, Calvin Klein, Michael Kors, Nike, Polo Ralph Lauren and Under Armour at Prime Outlets - Williamsburg.

According to Prime Retail's Senior Vice President of Marketing Karen Fluharty, the expansion project at Prime Outlets - Williamsburg represents the company's commitment to create large, well-tenanted outlet centers throughout its portfolio.

"We are enhancing the shopping experience for both regional shoppers and tourists alike at Prime Outlets - Williamsburg. Our goal is to offer a large and compelling mix of leading designer and brand name stores that offer shoppers everyday savings of up to 65 percent off regular retail prices in major markets throughout the U.S."