Abhishek launches Lifestyle store - Trident Homescapes

April 22, 2008 - India

Abhishek Industries Ltd has announced that the Company has made its maiden foray in lifestyle retail in India by launching its first store under the brand name "Trident Homescapes" at Chandigarh on April 20, 2008. The Trident Homescapes would house a wide and exclusive range of home products capable of turning a home into a lifestyle arena.

In this regard the Company has issued the following Press Release:

"Having enthralled consumers in as far off places as London to New York and Sydney to Tokyo with quality and elegance of its products, Trident Group makes its maiden foray in lifestyle retail in India.

The Rs 15 billion enterprise and proud winner of awards from leading international retails chains including Wal Mart and J C Penny, Trident Group has launched its first Lifestyle store - Trident Homescapes - in Chandigarh through Abhishek Industries Ltd the flagship Company of the group.

"There is a vast emerging class of consumers in India who have refined taste and can appreciate international quality. Trident Homescapes is geared to fulfill the gap between needs and aspirations of these world-class consumers who want world-class services and products. In fact, the test run of the products has led to overwhelming results," said Mr. P K Markanday, Chief Executive, Abhishek Home Textiles, Trident Group.

Spread across 2500 sq ft. the store would house a wide and exclusive range of home products capable of turning a home into a lifestyle arena.

"Trident has the advantage of an extensive understanding of international trends. With such a vast international experience we are all set to render products that are best in the industry. An exquisite range of Bed and Bath Linen, Home Accessories and Decor, Floor Coverings etc have been designed and crafted offering a wide choice to consumers of different tastes. This kind of quality and range has never been attempted in a specialty home lifestyle store in India, " said Mr. Sugato Bose, President- Retail, Trident Group.

The group is envisaging opening 30 more stores pan India in the first phase with an investment of Rs 20 crores and another 100 stores in the next financial year adding up to 300 stores by next three years.

"Trident Homescapes with its emphasis on aesthetics, contemporary designs, quality and elegance will offer a reinvigorating experience for the consumers. Moreover as a one-stop shop, the Trident Homescapes will save the shoppers the inconvenience of checking out different stores for different lifestyle products", affirmed Mr. Markanday.

The first store opened up in Sec-9, Madhya Marg, Chandigarh on April 20, 2008. Another store to be opened shortly is at West End Mall, Ludhiana."