Soha Ali Khan launches new range of Ambipur fragrances

April 24, 2008 - India

Godrej Sara Lee’s Ambipur, the world’s leading Aircare Brand announced the launch of their new Ambipur Aromatherapy Range of fragrances. The product was unveiled by brand ambassador and leading Bollywood actor, Soha Ali Khan.

The fragrance launched during the conference was Lavendar Spa and will be available in three formats: Car Perfume, Home Perfume & Aerosol. It will be launched in all six metros and tier one cities in the country.

The new Ambipur Aromatherapy range of air fresheners diffuse essential oils like lavender recreating the relaxing and rejuvenating atmosphere of a spa.

Visiting a spa is considered to be a way of pampering and indulging oneself. Though a very relaxing and soothing experience, it is considered a luxury by most.

Ambipur, however, seeks to capture this purely indulgent and mystical experience of aromatherapy at a spa and bring it into the homes of consumers with the launch of the new range of Ambipur Aromatherapy.

This new range seeks to provide the consumer with a more superior and unique fragrance. The new Aromatherapy range will be priced at a premium.

Mr. Tarun Arora, Vice-President, Marketing GSLL said, “The aircare category has traditionally been a low involvement category, specifically with regard to home fragrances.

However, with both disposable incomes and the propensity to spend on lifestyle products having increased, there is now an increasing demand for higher order products which enhance consumer experience.

Therefore, this seems to be the right time for Ambipur to further explore the aircare category by offering a range of products that provide a superior consumer experience.”

Added brand ambassador of Ambipur & leading Bollywood actor Soha Ali Khan, “The new Ambipur aromatherapy range helps in recreating the relaxing and rejuvenating experience of a spa and is a great way to relax after a long day of shoots. I am sure the soothing lavender fragrance will be a hit with consumers.”