Domestic cos aspire to gain from Beijing Olympic

April 25, 2008 - China

As Beijing Olympic 2008 is approaching in August, not only the sports enthusiasts but also big and small enterprises of China are overjoyed.

Although the reasons vary, as public wants the country to win maximum gold medals, the businessmen are looking forward to attract foreign companies to get into new deals.

Domestic enterprises actively participated in Canton Fair, that took place from April 15 to 20, which is the largest import and export exhibition. Aokang Group, one of the biggest footwear manufacturers of China, had spent huge amount on the publicity during the expo, to become official supplier of leather shoes during the Olympic.

The domestic manufacturers do not want to miss even a single chance of luring the Olympic officials. As the enterprises want to associate their products with this grand event, scheduled from August 8.

Experts believe that, although many Chinese companies that are trying their luck to gain exports, they are not as big as the traditional associates like Volkswagen, Adidas .

According to the Beijing Olympic Committee, to become an official supplier, the companies will have to shell out approximately US $2.3 million.

The committee has divided sponsors in two categories, ‘Worldwide Olympic Partners’ and ‘Beijing 2008 Partners’.