Target launches new Whim by Cynthia Rowley

April 28, 2008 - United States Of America

Take time to cool off when warm weather strikes this summer with the exclusive Whim by Cynthia Rowley collection from Target.

The Whim collection offers a range of chic, trend- forward products for outdoor living and summer fun all the necessary essentials to create a stylish summer entertaining experience whether it's at the beach or in the backyard.

Target is launching the new Whim by Cynthia Rowley collection this April 2008 with products perfect for creating amazing summer experiences. Target and Rowley serve up a collection infused with delightful details, graphic prints and bold colors.

Drawing inspiration from a range of influences, including her busy life as a mom of two children, Rowley was motivated to create products that would allow busy Target guests to easily add a dash of style and a stroke of color to every aspect of their lives.

"Summer entertaining should be easy," said Cynthia Rowley. "With this collection, you can be spontaneous without giving up style. It was designed based on the idea that everything can be on a whim."

"Target recognizes the popularity of summer entertaining products," said Gina Sprenger, senior vice president, merchandising, Target.

"Cynthia Rowley's award-winning creative endeavors provide a great solution for guests' summer entertaining needs, all at an incredible value."

Visit the beach on a whim and relax with comfy beach chairs, colorful towels and vibrant totes or create a summer picnic on a whim with picnic baskets, dinnerware and serving platters.

The Whim collection at Target has everything needed to throw a party on a whim from lively tablecloths to melamine dinnerware and beverage tubs.

Stay cool on those hot summer days with great outdoor products such as an inflatable pool and a pink garden hose. With pieces in the collection also including backyard games such as croquet, bubble machines and cosmic sports balls, summer toys and activities have never been so action-packed.

Comprised of more than 500 delightful, graphic and bold-patterned products, the Whim collection is designed to coordinate as a group and in multiples mixing and matching prints with solid colors to create a spectacular summertime palette.

With the wide array of selections available, guests won't be forced to pick one favorite color or design, making home accessorizing effortless. The Whim by Cynthia Rowley collection will be available in Target stores nationwide beginning April 27 through June 14.