Lela Rose collaborates with Beauty.com for travel bag

May 02, 2008 - United States Of America

Beauty.com Inc, a wholly-owned subsidiary of drugstore.com inc has collaborated with New York fashion and wedding gown designer Lela Rose to offer customers a limited edition beauty valise filled with prestige beauty products.

The exclusive Lela Rose Travel Bag comes just in time for the busy vacation season and is available to customers with a purchase of $100 or more on Beauty.com.

"Beauty.com has a sophisticated customer who is both feminine and fashionable," says Lela Rose. "She inspired me to want to design an accessory, not just a make-up case ... one that looked just as cute as the handbag holding it."

Lela Rose is renowned for her sweetly chic aesthetic and an eye for intricate detail. Her designs have garnered numerous features in publications such as In Style, Harper's Bazaar, People, Martha Stewart Weddings, and Lucky Magazine.

"Our customers want style and sophistication along with convenience and quality," says Kathleen McNeill, president of Beauty.com.

"The mini-valise Lela Rose designed for Beauty.com is classic, valuable, and ideal for summer travel with an assortment of top beauty products."

The limited edition Lela Rose "mini-valise" features Lela's signature dot print for 2008 with vintage luggage trim and feminine detailing.

The travel bag is perfect for toting beauty essentials, with useful built-in features such as brush holders and zippered plastic compartments for more delicate items.


The case, with products valued at more than $120, contains both deluxe and FULL SIZED favorites including:
- ARCONA Cranberry Toner
- Alterna Caviar Moisture Shampoo with Seasilk
- Urban Decay Eyeshadow Primer Potion
- L'OCCITANE Verbena Harvest Shower Gel
- L'OCCITANE Verbena Harvest Body Lotion
- Vincent Longo La Dolce Vita Lashes
- Vincent Longo The Curl Mascara
- Freeze 24/7 IceShield Facial Cleanser with Sunscreen SPF 15
- Bliss Fabulous Foaming Face Wash tarte Cheek Stain in Tipsy

Subscribers to the Beauty.com Bulletin will receive an email exclusive opportunity to make an advance purchase on May 6. The promotion will then run in the June issue of Lucky Magazine and on May 7.

The partnership with Lela Rose is an extension of the relationship between the designer and the website offering The World of Beauty Online. Beauty.com's spokesperson Tina Turnbow has long been Lela's go-to beauty guru creating beauty looks for her New York fashion shows and the makeup for her most recent advertising campaign.

Lela Rose is also featured on Beauty.com editorial pages. Backstage "get the look" video footage from her fashion shows is available on Lela has commented on her favorite products from brands like NARS and Ted Gibson on the Industry Insiders Page.

Site wide gifts with purchase are just one of the perks available to Beauty.com customers. Other benefits include "Everyday Free Shipping," 5% back on every purchase, the free sampling center, 100% color match guarantee, and a shared online shopping cart with Beauty.com's partner site, drugstore.com.

Beauty.com personalizes beauty shopping online with the Skin Care and Hair Care diagnostic tools, which provide product regimens tailored to the customer based on interactive surveys. Beauty fans can also get the latest tips, trends, and promotions sent directly to their email by signing up for the free weekly Beauty Bulletin on Beauty.com