Maidenform to design DKNY women's innerwear collection

May 07, 2008 - United States Of America

Maidenform Brands Inc, a global branded marketer of intimate apparel, announced that the Company has entered into a global licensing agreement with Donna Karan International to design, source and market women's intimate apparel (innerwear) under the Donna Karan and DKNY brands. The agreement is effective immediately and financial terms of the agreement were not disclosed.

The agreement grants Maidenform the rights to design, source and market a full Collection of Donna Karan and DKNY women's intimate apparel products (innerwear). This Collection will be distributed worldwide principally in high-end department and specialty stores. The products are expected to launch at the beginning of 2009.

"We are excited to partner with the Donna Karan team to drive product innovation that will continue to build upon their strong brand equity in the marketplace," stated Thomas J. Ward, Chief Executive Officer of Maidenform. "This relationship allows us to penetrate new channels of distribution and provides us with another method to drive additional sales growth in the future."

Mark Weber, Chief Executive Officer of LVMH Moet Hennessy Louis Vuitton Inc (U.S.) and Chairman and Chief Executive Officer of Donna Karan International, commented, "We are extremely pleased with this partnership as Maidenform's proven commitment to product innovation and building brand equity will help us maximize our expansion opportunities in the women's intimate apparel segment."

Maidenform will review the Donna Karan and DKNY growth opportunities in more depth during the Company's first quarter 2008 earnings results conference call scheduled for May 7, 2008, at 8:30 a.m. ET.