Paris Hilton teams up with Sally to create hair extensions
May 09, 2008 - United States Of America
Actress, businesswoman, and fashion icon Paris Hilton is teaming up with Sally Beauty Supply, the largest specialty retailer of professional beauty supplies in the world.
In a press conference, May 8, 2008, at 620 Loft and Garden in New York City, Hilton announced that she has partnered with Sally Beauty Supply to design a collection of chic, high-quality yet affordable hair extensions.
Available in ten natural looking shades, Clipin-Go by Paris Hilton is inspired by Hilton's flirty and feminine personal style and will be available exclusively at Sally Beauty Supply stores.
"I'm thrilled to work with Sally Beauty on my own line of hair extensions," says Paris Hilton. "My goal was to bring myself and my personality into this project.
I have been wearing extensions for years and there is nothing out there like this product. We used the best quality extensions and they just look fabulous and beautiful hair is the ultimate accessory."
Hilton has been a Sally Beauty customer since she was a young girl and decided to partner with the company because of their national presence.
Designed for girls who love to look good and feel good, Hilton's Clipin-Go extensions are made of the finest quality modacrylic hair which is 18 inches in length, giving you instant star quality hair.
It's not often you get to look like a celebrity. Hilton and Sally Beauty want everyone to have party perfect hair.
"Paris has been a pleasure to work with and we are confident that this venture will be a huge success," says Mike Spinozzi, President of Sally Beauty Supply.
"We are thrilled to have Paris Hilton support our continued mission of helping our customers 'solve their hair frustrations.'
This partnership, with a high-profile celebrity like Paris Hilton, will be a great addition to the brand's existing persona and will allow us to cater to a younger demographic."