CPLY new store to feature John Richmond’s apparels & fashion accessories

May 13, 2008 - Hong Kong

China Premium Lifestyle Enterprise Inc announced that it has opened a flagship store for the famed European griffe collection "John Richmond" in Hong Kong, with Mr. John Richmond, chief designer and his business partner, Mr. Saverio Moschillo, present at the grand opening ceremony.

The company previously opened the first RICHMOND Boutique located in Harbour City, Tsim Sha Tsui, on the 24th of January.

Opposite to Lee Garden in Causeway Bay, an area where luxury fashion brands cluster, the 140 sq. m. store promises to enhance sales revenue and fortify the luxury lifestyle product retail platform of the Company.

It will feature apparels and fashion accessories of John Richmond, the main line among the three collections developed by Mr. Richmond.

Mr. John Richmond was born in England. He had worked with internationally recognized brands like Emporio Armani, Joseph Tricot and Fiorucci before developing his own three collections: main line JOHN RICHMOND; casual line RICHMOND X; and denim line RICHMOND Denim.

He is dedicated to fashion but also loves music. His creations, which fully reflect his passion for music and combine street art with glamour and fashion, quickly gained popularity among cult supporters and music lovers.
In merely ten years, his brand has become one of the most recognized men's fashion brands in Europe.

Mr. Richard Lee, Chairman of China Premium Enterprise stated, "We are confident that the John Richmond flagship store will boost recognition for the brand among consumers in the region while furthering synergies that can be enjoyed by all the different premium brand products in we distribute.

The addition of the store to our retail network has also strengthened our lifestyle product business as a whole. We will continue to look for suitable locations to open more shops of different brands in our distribution portfolio.

China Premium Lifestyle Enterprise has a strategic role to play in assisting the extension of John Richmond presence in the booming luxury lifestyle product retail market in China, driven by the country's thriving economy and the growingly more discerning tastes of consumers in fashion.

Riding on our established network in the territory, we expect the quality fashion and accessories of John Richmond to quickly gain popularity in the China market."