Expo Riva reveals European spring-summer fashion

May 16, 2008 - Brazil

The first chords for the 2008/2009 spring-summer season in Europe, ressoarão pace with the Brazilian. From 14 to June 17, in Riva di Garda, Italy, 17 brands of shoes men, women and children will demonstrate the high quality fashion that developed for the foreign market at Expo Riva Schuh, one of the most important events for business shoes that focus on large schools of distribution.

The group of companies will be present on Italian soil through the Brazilian Footwear - Program for the Promotion of Exports Footwear, developed by the Brazilian Association of Footwear Industries (Abicalçados), in partnership with the Agency for the Promotion of Exports and Investments (ApexBrasil), linked the Federal Government.

The exhibitors Brazilians spared no efforts to develop its products. In its role of research included trips to the main centres of fashion, studied behaviour of consumers became aware of more modern technologies which, added to the workforce qualified for its employees, submit the result so coveted: comfortable products and design differentiated for the buyer of the international market.

As Vivian Laube, Advisor to the Brazilian Footwear and marketing responsible for the participation of Brazilian brands at Expo Riva, this fair is very important because it is the first of the season.

"Here, the exhibitors have the opportunity to personally check their collections to buyers and undertake any corrections if necessary. This fair alsoprovides contact with major distributors, department stores, namely venda in bulk, "notes.

In the collective stand of 240 square meters of Brazilian Footwear will be the marks Piccadilly, Via Uno, Bottero / Wood Brazil, Dilly, Pampili, Stéphanie Clássic, Dakota, Bettarello, Malu / National Territory, and Cristófoli Carrano. In individual booths, desfilarão its products brands Werner, Klin, Bibi, Grendene, Bical and Capelli Rossi.

ITALY - The Italian market for Brazil has always been important in expanding the participation of Made in Brazil in international business.

Last year, Brazil exported U.S. $ 83.5 million for Italy, where boarded 5.4 million pairs of shoes. The country held the fourth position in Brazilian exports.

In the first three months of this year, the Italians went up a step in exports of calçadistas nationals. Thirdly, Italy to Brazil already yielded $ 48.3 million in 2.9 million pairs.

The group is on the Brazilian list of 743 foreign exhibitors which added to the Italian market, mean that the show, in its 70 th edition, reach more than 1.1 thousand exhibitors.

The exhibition will occupy 32.5 square meters of area, display in Riva Del Garda Trade Fair Center, which must receive more than 11.2 thousand visitors during the event.