Tandy Brands Accessories to partner with Dr. Martens brand
May 20, 2008 - United States Of America
Tandy Brands Accessories Inc announced it has signed an agreement with Airwair International Limited and R Griggs Group Limited, the holders of the worldwide license for Dr. Martens, to manufacture and sell a wide range of men's, women's, young men's, and juniors' leather accessories under the Dr. Martens' brand.
Products will include belts, wallets, and bags and will be distributed in the United States and Canada. The Dr. Martens' accessories collection will launch in early Spring 2009 with some strategic tests in 2008 holiday season.
J.S.B. Jenkins, Chief Executive Officer, commented, "We are exceptionally pleased and proud to partner with the Dr. Martens organization. This iconic brand is recognized around the world and is closely associated with youth subcultures and music since the 1960's.
A key aspect of our long-term strategy is to secure a strong and diversified base of licenses to extend our sales opportunities and to further our reputation as a market-leading partner for belts and small leather goods. This new partnership serves that goal well and we are excited to capitalize on this initiative."
David Suddens, Chief Executive Officer of Airwair International Limited, commented, "The launch of a Dr. Martens accessories range in the US market is a major initiative. We are delighted that Tandy has agreed to be our partner. Their vision for the brand and the product matches our own."