True Religion opens new store in Upper East Side in NY city

May 22, 2008 - United States Of America

True Religion Apparel Inc announced the opening of a new branded retail store in the Upper East Side in New York City. Located at 1122 Third Ave, the 1,400 square-foot branded store will offer shoppers the entire True Religion branded collection for men, women and kids, including its signature denim styles, its expanding sportswear line including knits and wovens, and a full range of licensed product, such as footwear, swimwear, headwear and handbags.

Located in the heart of the Upper East Side, this new store is in one of Manhattan's most affluent and densely populated neighborhoods. The store is within walking distance of Bloomingdales flagship store, as well as several other premier retailers such as Scoop, Sephora, Molton Brown, and Lucky.

This store will complement True Religion's existing SOHO store location. True Religion has announced lease signings for two additional branded stores in Manhattan including Time Warner Center and Union Square scheduled to open in Spring of 2008 and Summer of 2008, respectively.

"The Upper East Side is recognized as being one of the premier shopping districts in the country," said Jeffrey Lubell, chairman and chief executive officer of True Religion Apparel Inc. "We believe our expanding product offerings of premium denim and non-denim sportswear will resonate well with the fashionable Upper East Side shoppers."

"New York City has always been a top market for the True Religion brand, and, with the desirable demographics of the Upper East Side, we are confident that our newest store will perform extremely well," said Michael Buckley, president of True Religion Apparel Inc.