American Apparel to create exclusive collection for Sebastien’s Sexuality
May 23, 2008 - United States Of America
Los Angeles based clothing company American Apparel is making its first foray into the music world as the sole distributor of Sebastien Tellier's upcoming release, Sexuality (Record Makers) for its first two months of release in Germany.
The album will be sold at American Apparel locations throughout Europe beginning May 23, and online. American Apparel will also create an exclusive garment for the collaboration, the company announced.
Viva Radio, American Apparel's in-house radio station, is the driver behind the partnership with Parisian label Record Makers.
All parties involved seem to agree that the sensual overtones of the album make it a perfect fit with the ever-provocative retailer.
"The first single from the album is Sexual Sportswear," said Matt Werth, Content Director at Viva Radio, "It's really a perfect fit.
Sebastien's existing body of work is already popular among Viva Radio contributors and listeners so we're really excited to offer Sexuality in our stores."
Stephane Elfassi, RecordMakers' label manager, "There are not many companies that we would partner with. It had to really feel right, and with American Apparel it does."
Tellier's upcoming release has been gaining wide-ranging critical acclaim, from Pitchfork, The Guardian, NME and Vice UK. Sexuality produced by Guy Manuel de Homem-Christo (Daft Punk) will be available at the American Apparel stores on CD and vinyl LP, alongside 7" and 12" versions of Divine, the album's second single.
Sexuality's release date coincides with Sebastien Tellier's participation in Eurovision Song Contest 2008, which has stirred controversy among the competition's traditionalists.
Representing France, Tellier is expected to sing in French, but will be performing Divine mostly in English.