Lifestyle brand Cherokee to be exclusively available at Megamart

September 25, 2008 - India

Arvind Limited, India’s largest integrated textile manufacturer and a leading branded apparel & retailer, operating across the entire value chain from design to fabric to brands has launched the world’s largest family lifestyle brand Cherokee in India.

Brands that Cherokee Inc owns and represents generate over $4 billion in annual retail sales worldwide. The company’s principal focus is global ‘retail direct’ licensing.

The Company has partnered with several of the best known retailers in the world including Target Stores, Tesco Plc, TJX Companies, Zellers (Hudson Bay Company) and Pick’n Pay among others in providing consumers with well understood brands, making them available on an exclusive basis with these retailers.

“We are very excited to have the opportunity to license the Cherokee brand for India. Cherokee is one of the fastest growing family brands worldwide and with our experience of working with international brands and knowledge of the Indian retail environment; we are confident that Cherokee will soon be one of the largest family lifestyle brands across India.

Cherokee will be exclusively available at Megamart, Megamart is known for offering consumers big brands and big savings. Cherokee is a perfect fit in our portfolio of brands and strengths our consumer offer manifold,” said Mr. J Suresh, CEO-Brands & Retail Arvind Ltd.

According to Larry Sass, Executive Vice President & Managing Director Business Development, Cherokee Inc, “India is one of the fastest growing economies around the world. This provides Cherokee with tremendous growth potential.

This relationship with Arvind & Megamart is a huge step towards our ‘World Branding’ objective. Arvind’s track record and experience in building brands is tremendous and we are happy to partner with them”.

“There is no better partner who understands both branding and retail as Arvind Ltd. Arvind, was the first company to bring leading international clothing brands to India and their brand list and retail experience and expansion plans is impressive.

Their Megamart Outlet Centres, their Megamart stores and their retail experience provides us the right model for success,” said Mark Nawrocki, Executive Vice President & Managing Director Brand Development, Cherokee Inc.