Apparel designers Caeli & Wen to launch online boutique

January 05, 2009 - United States Of America

Caeli & Wen Inc announced the contemporary brand's online store launch this Fall 2008. Caeli & Wen is an expanding brand of luxury women’s dresses, jackets, and separates infused with effortless elegance grounded in comfort, and exquisite materials.

Caeli & Wen, renowned for its sophisticated, stylist women's apparel decided to build its own online store and provide its growing customers with a direct means of purchasing dresses and jackets from their collection online. The website will provide a personalized shopping experience to drive sales worldwide and increase brand awareness. The company projects larger sales volume and expansion through online retailing.

Caeli & Wen’s collection items can be purchased online. Their products are also sold at specialty retailers in the U.S.

Founded in 2007, Caeli & Wen, Inc. (caeliandwen.com) is jointly owned by Parsons graduates Caeli Kim and Wen Liang. The company is based in New York, NY and dedicated to manufacturing high-quality women’s apparel. The two young designers introduced their first collection in 2007 in New York focusing on the key elements — style, modernity, and femininity. They were intent upon making clothes that are fun and exuberant, using colors and prints that luxuriate and produce optimism.