Gujarat handicraft state body to explore global markets

June 04, 2009 - India

Gujarat’s handicraft industry is an industry that largely survives on domestic market and no effort has been taken yet, to tap the international market. However, the Gujarat State Handloom and Handicraft Development Corporation is set to explore the untapped foreign markets for the products produced by state’s artisans.

The Corporation is taking these efforts to make the foreign markets accessible for the artisans who create patolas, bandhanis; manufacture several types of leather products as well as engage in hand-block printing, terracotta, embroidery and weaving work.

The Corporation has been strengthening its product base for the launch as well as it has been working to introduce an e-commerce site since last two years, which will be launched within next six months, said Mr. S.K. Chaturvedi, the Managing Director of the Gujarat State Handloom and Handicraft Development.

He informed that, the Corporation which has a chain of outlets across the country named ‘Garvi Gurjari’ has sufficient base of products to cater to domestic as well as international markets. It will display all the products on its website and will also take part in international exhibitions to raise the visibility of the products, which will help the corporation to attract customers from across the world.

It is trying to make a wider market available to the artisans as the state has a good artisan base and proficiency in handicraft work as well, said Mr. Chaturvedi.

These efforts of the Corporation are chiefly targeted at making artisans aware of the international markets by directly involving them in export activities. To keep on adding a variety of designs to survive in the international markets, it has engaged freelance designers from the National Institute of Design (NID) and National Institute of Fashion Technology (NIFT).