Launch of J.Lindeberg Art Polo Camilo Villegas Collection at US Open
June 09, 2009 - United States Of America
High-end fashion and sportswear brand J.Lindeberg is announcing the consumer launch of the new "J.Lindeberg Art Polo / Camilo Villegas Collection" at the US Open. The US Open will be played at the Bethpage Black course in New York from June 18th-21st. The brand's ambassador, Camilo Villegas, will be wearing the launch collection that will be available at an exclusive list of launch partners starting mid June.
J.Lindeberg recently re-signed leading PGA Tour player Camilo Villegas, and extended their already strong relationship, by collaboratively developing this new product offering of special edition collection pieces, promoted and worn by Villegas under the J.Lindeberg brand. The collection centers around innovative technical shirts, with unique art-work screen-printed on the garments. The result is something completely new and unique to the golf world, and reflects the J.Lindeberg tradition of combining performance and fashion in golf apparel.
The collection, which was successfully launched at the '09 Orlando PGA Show in January, received strong reviews by both leading retailers and golf industry press, and was quickly sold out to the top accounts in the US, who will start selling the collection in mid June.
Chris Waddell, Director of Retail at the PGA National Resort And Spa, says "JL is an essential factor to the success of our professional Golf Shop. Their line provides a diversity and uniqueness not offered by any other vendor in the industry and we constantly replenish our inventory. They created an entire new category in golf apparel. When you think golf fashion, JL is the first company that comes to mind and we can't wait to see the impact the new Camilo Villegas Collection will have."