Bar Refaeli is the fresh face of Garnier Fructis hair care products
June 24, 2009 - United States Of America
Garnier Fructis, a global leader in hair care products known for its philosophy of beauty through nature, is proud to introduce supermodel Bar Refaeli as their latest spokesmodel. Refaeli will appear in Garnier Fructis' international campaigns for the brand's newest launches: Triple Nutrition Hair Care and Anti-Humidity Hairsprays set to launch in June 2009.
One of fashion and beauty's freshest faces, Refaeli is an ideal partner for Garnier Fructis and embodies its vision of beauty through nature. Refaeli is a natural beauty who strives to take care of herself and those around her, while garnering an international appeal. Both her gorgeous hair and fit body reflect Garnier's essential values of wellness and health. Bar is the ideal Garnier woman - natural, modern, healthy - in short, Refaeli has an energetic spirit much like the brand.
"We are thrilled to be partnering with such a beautiful woman inside and out," says Maybelline New York*Garnier President David Greenberg. "Not only does Bar Refaeli have beautiful hair that's in line with what the Garnier Fructis products represent, but she embodies Garnier's overall focus on healthy beauty and a positive mindset."
Refaeli was raised on a countryside ranch in her native Israel. Her international career started in 2001, when she received the title of "Model of the Year" in her country. Since then she has become one of the most recognized models worldwide. Most recently, she was featured as the cover model for the 2009 Sports Illustrated Swimsuit Issue. She was also featured as number three in Maxim's Hot 100 List.
"I like Garnier and have been using their products for several years," says Bar Refaeli. "Their products and ingredients fit my lifestyle perfectly - helping me keep my hair strong, healthy and shiny. It's such an honor to be the spokesmodel for Garnier Fructis' new launches, the Triple Nutrition Hair Care collection and the Anti-Humidity Hairsprays."