Noblivity brings recycled fire line

June 29, 2009 - United States Of America is the innovative fashion online must-stop global shopping destination featuring emerging designers and their fashion brands. "We are constantly inspired by the ever evolving fashion industry and we want to personally connect savvy shoppers with the latest emerging designer collections, enhancing the overall shopping experience with the magic of informed discovery," says Andrea Williamson Noblivity's founder.

Noblivity has teamed up with UK based Elvis and Kresse Organization as their U.S. distributor to grow US retail outlets and bring to the American consumer fire hose lifestyle accessories. These high quality handbags and belts are uniquely hand-made exclusively from decommissioned British fire hose. The wide range of accessories featured this month in Vogue magazine is practical and savvy. The recycled hose is weathered, fire and water resistant. Ridges and grooves of a long life are evident. Marked with batch numbers and the original manufacturer's name, no two accessories are exactly the same.

Thank you, Britain's Brigades! Fifty percent of profits from sales of the fire hose line go to the Fire Fighter's Charity, simultaneously completing and beginning the continuation of the recycling process. Made from red and rare yellow fire hose with buckles of nickel-free reclaimed pewter, reengineered and recycled fire hose belts are sure to be the next new thing.

Noblivity also is collaborating with Italian designer Paola Davoli, bringing to the global online marketplace a unique knitwear collection. Distinguished by bold print, brazen embellishments and bright color, Paola Davoli is one of the first manufacturers to receive traceability of origin certification from Italian Textile Fashion. welcomes US-based Terra Tee Collection and Italian-based BluStyle Handbags to the Noblivity MarketPlace. The Terra Tee Collection brings with it a strong desire to change the world one eco-friendly tee at a time. The nature inspired tees are designed with a specific charity in mind and with each purchase 15% is donated to charities that support the environment and an enriched quality of life. BluStyle Italian Handbags makes its debut at the Noblivity MarketPlace bringing 'True Italy' genuine Italian timeless craftsmanship and attention to detail across the waters with each distinctive luxury handbag.

Noblivity's global objective is to maximize brand awareness for independent emerging fashion designers bringing their fashion brands directly to the consumer, domestic and international via one convenient online destination hub,