PGA TOUR enters into new licensing partnership with eSoles
June 30, 2009 - United States Of America
eSoles Custom Footbeds, the world's leading authority in the science and development of custom footbeds, and the PGA TOUR, announced that they have entered into an official licensee agreement. The multi-term, multi-year agreement makes eSoles' ePro custom footbeds and eFit custom modular footbeds the exclusive licensed product for custom and custom modular footbeds within the PGA TOUR.
"We are thrilled to have entered into this new licensing partnership with eSoles," said Tim Hawes, Senior Vice President of Retail Licensing for the PGA TOUR. "Their technology is in a class by itself and their commitment to quality and customer service makes them a perfect fit for affiliating with the PGA TOUR brand."
Currently, eSoles are worn by more than 100 PGA TOUR players, including Camilo Villegas, Davis Love III, Ian Poulter and D.A. Points. eSoles has scanned the feet of hundreds of players at PGA TOUR tournaments across the country over the past year using its groundbreaking 3D TruCapture Kiosk Scanning System. Players outfitted with eSoles benefit from proper body alignment, increased comfort, and decreased fatigue -- all invaluable in a professional game where the slightest edge can make a significant difference.
"The licensee agreement with the PGA TOUR is proof that our golf footbeds are a true breakthrough in the science of sports technology," said Glen Hinshaw, co-founder and CEO of eSoles. "eSoles is pleased to partner with the PGA TOUR in offering golfers the world's most advanced custom footbed technology."