Gap opens the Pure Body Studio

July 09, 2009 - United States Of America

With the economy in the can, April showers lasting through June and subway fare hikes, there has to be someway to find peace in this city. Enter Gap's Pure Body Studio - Zen central where yogis and yoginis can re-energize, or just shop for great layering tees. Located in Gap's rotating New York City concept store on 5th Ave., the space has been transformed into a place for shoppers to find a little peace in the big city, now through July 22.

In addition to Gap Body's newest line of ultimate layering essentials, the Pure Body Shop will also offer complimentary Saturday yoga classes with well-known yoga instructors, Ashley Turner and Sadie Nardini.

"Taking time to find peace, especially in a bustling city like New York, is an important exercise for staying true to yourself and yoga is a fantastic way to find that serenity," said Olivia Doyne, director, Gap Marketing. "We are so thrilled to offer the new Pure Body and bring a little piece of heaven to customer's wardrobes that can be effortlessly mixed and matched with all their favorite looks."

Pure Body is Gap Body's freshest line of layering tees made from beautiful lightweight cotton spandex. The soft and comfortable material fits close to the body without clinging or creasing, perfect for downward dog, lounging around or going out.