Launch of new quality logo for British Wool Carpets in September

July 15, 2009 - United Kingdom

The British Wool Marketing Board will launch a brand new quality logo for British Wool carpets at the National Floor Show in Harrogate this September.

The new logo, which is a key part of the British Wool ‘Origin is Everything’ campaign will mark their year long environmental impact study and give manufacturers a powerful tool when highlighting their actual fibre content and its environmental rating.

Richard Poole, European Business Manager at the BWMB commented:

“We made a conscious decision 18 months ago to pursue a detailed impact study on our fibre and how it affected the environment. The research has now been completed and we are satisfied that the results will give our manufacturers a solid environmental advantage in both using and promoting the British Wool brand.

“The industry will now have measurable data which positions British Wool favourably for the growing environmental agenda. This will be of key importance to commercial carpet manufacturers and buyers.”

“Introducing the logo will see a new standard for British Wool carpet aimed at buyers who want to know the pedigree of the fibre content. Our existing Shepherd’s Crook logo remains as a symbol of British Wool in product. This new label will only be available to manufacturers who meet specific traceable fibre content standards and we will be marketing the label to commercial markets as a valid and measurable standard.”

British Wool will be exhibiting on stand C18.